About Us

ROSEÉ is an African inspired fashion label offering ready-to-wear pieces made from 100% cotton fabric. Our collection features rich, vivid African print framed in colour and regal silhouettes. Our passion for detail and a love of colour and print is evident in every collection. We don’t generally follow the trends of season, but remain true to our inspiration. We design pieces that transcend any season, occasion, day, or evening. To us, every customer is an opportunity to share our mission which seeks to shines a light on African fashion and share our love for the motherland.

We design and manufacture our pieces in Australia and Ghana. Our mission is to change Australia's perception of Africa and Africans by creating a fashion label that combines style and cultural significance.

About Our Founder - Awa Ampofo

I founded ROSEÉ because I wanted to see a change in the fashion industry in Australia. As an African woman, I grew up wearing African textiles. The textile is central to my culture and the continent in which I was born. Having moved to Australia in 2006, I often found it very difficult to find great quality African inspired pieces. Overtime, what started as a barrier became an opportunity to establish an African fashion label in 2017.

ROSEÉ has enable me to create a fashion brand that combines comfort and convenience with style and cultural significance. For more stories, follow us on Instagram and Facebook @roseelabel