About Us

ROSEÉ is an Adelaide-based slow fashion brand connecting the talent, beauty and rich history of Africa to women and men across Australia. Our passion for detail and love of heritage and print is evident in every collection. We don’t generally follow the trends of season, but remain true to our inspiration. We focus on intentional and timeless design, with pieces crafted from fabrics made to last. Every unit is unique; clothing you’ll want to wear over and over again.

Women are the backbone of everything we do. We work with fellow female-owned suppliers across Ghana and Australia. We encourage our suppliers to employ women from their local communities, building strong and ongoing relationships.

Our mission is to change Australia's perception of Africa and Africans by creating a fashion brand that combines style and cultural significance. For more stories, follow us on Instagram @roseelabel